Hi, I'm Fern, and aside from my somewhat unique name, what truly makes me stand out is my natural creative passion, which stems from a strong foundation of hard work. Throughout my life, I’ve had many interests, from art to horse riding (though I should mention that my experience with riding a Shetland pony ended in a rather memorable fall). A s  I got older, my curiosity led me to new pursuits, like my ambitious attempt to become the next Jacqueline Wilson by entering David Walliams' creative writing competitions at 10 (spoiler: no wins there). But, I did win Trowbridge in Bloom's art competition at 12, which I still count as a pretty big deal!

I’ve always had a deep-seated confidence in my ability to tackle things outside my comfort zone. It’s this persistent curiosity that drives me to try new things, knowing that, with determination, I will figure it out—no matter how unfamiliar the terrain.

 

 With A-levels in English Literature, Art, and Law, I may not have had the traditional path toward a media career. But if you need someone with a creative flair and a solid understanding of laws and T&Cs... I’m your person!

 

When I was 17, like many of us do, I sat myself down and decided it was time to figure out my future. University was the next step, and after much deliberation, I decided on Media—despite never having studied it before. I figured, "How hard can it be?" Well, turns out, very hard. Hard doesn't even begin to cover it. I found myself feeling behind, especially compared to peers who seemed to know editing software like the back of their hand. I had to teach myself how to even turn on a DSLR camera before I could think about filming footage for an assessment due the next month. What seemed impossible became cliché possible.

 

While my classmates were already comfortable with editing, shooting, and producing content, I had never even seen an editing timeline before. I had no clue about creating content or marketing it across social media platforms. But through grit and determination, I began to teach myself everything I know. I attended seminars and lectures that shaped my professional skills, but it was the trial and error that helped me find my niche in the industry.

 

By my final year, I had grown into my role. I was using industry-standard editing software, working with clients, and seeing my ideas come to life through content that felt necessary and impactful in the media space. I graduated with a high 2:1 in Creative Media from Bath Spa University, and that’s when I hit a crossroads: What now?

 

After university, I worked various jobs to support myself, including enrolling in a salon to develop new skills. While there, I helped my employer grow her social media presence by scheduling posts and generating content ideas to boost her reach. But as always, I wanted to push forward and firmly establish myself within the media industry. Whether it’s generating or scheduling content, or being an integral part of a team, I put my all into everything I do. I truly believe the only boundaries that exist are those set by my inner saboteur, and I refuse to let them hold me back.

I’m always eager to learn, grow, and make my mark in the ever-evolving media space—and I’m ready for what’s next.